What Is Facebook Paid Advertising And How Can Your Company Benefit From It
- cmadolla
- Nov 26, 2021
- 3 min read
Updated: Dec 8, 2022
Facebook is considered one of the most utilised marketing platforms on the planet. With its estimated 2.7 billion active users, it’s also become more user-friendly. Now advertising on Facebook has become a norm for businesses because of its simplicity. It’s fundamental to know what Facebook Paid Advertising Is and How Can Your Company Benefit From It. Hence, this article aims to enlighten all our readers on this easy-to-use marketing tool.
According to Facebook
“You don't have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-serve tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here.”
What Is Facebook Paid Advertising?
Facebook ads are posts created by businesses and/or individuals boosted by Facebook to help reach a specific audience. Facebook ads are created by advertisers with specific goals in mind to either grow their audience or increase sales or site visits. And all of this can be monitored from your smartphone using the Ads Manager.
What is Ads Manager?
Ads Manager can be considered your command centre for running ads on Facebook, Instagram, Messenger or Audience Network. To use the Facebook Ads Manager, you'll need a Facebook Business Page. The Ads Manager is for “creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.”
With the Ads Manager app for iOS and Android, you can monitor your campaign from your phone. With a click of a button, “you'll have the power to create and edit ads, track their performance and manage ad budgets and schedules.”
Benefits of using Facebook Ads
Besides having close to a quarter of the population viewing your ad if properly optimised, Facebook can help grow small businesses with appropriate marketing budgets. If anything businesses should invest in finding out more about their target audience to get optimal results.
Facebook’s Marketing Power
During the first quarter of 2022, Facebook reported having 1.96 billion daily active users, that’s 24,81% of our global population. With such staggering numbers, Facebook has certainly solidified its place among the top social media networks. As per Meta’s ad resources, Facebook had close to 24.20 million South African users in January 2022. The revised guidelines of how Meta reports advertising outreach show that Facebook’s ads reach is equivalent to 40.1 per cent of the total South African population.
In addition to this, since acquiring Instagram back in 2012, your Facebook adverts get to be seen by an even larger scope of users, reaching a different set of demographics. The combination of the two platforms allows your brand to be seen by countless users.
It's Budget-Friendly
Unlike most traditional advertising platforms, advertising on Facebook is considerably cheaper. With Facebook, you can start advertising in South Africa for as little as R15.38 per day (Excluding VAT). With this budget, your Facebook Ad will be seen by between 542 and 1600 people and you can expect between 17 and 48 clicks to your website. Even for small businesses, with Facebook ad campaigns you can reach your potential customers immediately without digging deep into your pockets. In addition, when creating Facebook PPC ads, just like in Google Ads, you get to create custom audiences for each Facebook advertising campaign you create.
Easy to use
These targeting options are super customizable, meaning you can reach custom audiences based on their age, location, hobbies, interests, etc. which makes reaching your potential buyers even easier.
Audience:
· Location (Country, City, Region)
· Age
· Gender
· Language
· Interests
Creative:
· Ad placements (Facebook, Instagram, Display network, and different placement options)
· Ad format (Single image ads, video ads, carousel ads, collection ads)
· Ad media (Different variations of your images and videos)
· Ad texts, titles, and call-to-actions
· Landing page
Facebook ads revolutionised the way businesses market their goods & services. We saw the way ‘click’ can bring in new customers and expand the business at the same time. Again, the best part is that you get to define the specific audience you want to reach.
List of References
Carly Stec. 2022. How to Run Facebook Ads: A Step-by-Step Guide to Advertising on Facebook.https://blog.hubspot.com/marketing/facebook-paid-ad-checklist Date of access 22 July 2022
CSA. 2022. Social Media Users South Africa 2022. https://www.csa.co.za/social-media-users-south-africa-2022/#:~:text=Facebook%20Users%20in%20South%20Africa%20(2022)&text=The%20revised%20guidelines%20of%20how,the%20total%20South%20African%20population. Date Of Access 22 July 2022
Meta Business Help Centre. 2022. Prepare to advertise on Facebook. https://web.facebook.com/business/help/714656935225188?id=802745156580214&_rdc=1&_rdr Date of access 22 July 2022
Eliisa, L. 2022. What are the benefits of Facebook advertising? https://www.rentle.io/blog/marketing/benefits-of-facebook-advertising Date of access 22 July 2022
Lua, A. 2022. How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing. https://buffer.com/library/facebook-advertising-cost/ Date of access 22 July 2022
Radd Interactive. 2022. 16 Benefits of Advertising on Facebook For Your Business
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